Most marketing teams do not need more software. They need the three specific behaviours that their current software refuses to combine.
Build when the workflow is the product
- The task repeats weekly and has a deterministic shape
- The data already exists in systems you control
- Vendors charge per seat for something that is one API call
Buy when the data is the product
Index-scale backlink data, historical SERP archives and crawler infrastructure at global scale are not weekend projects. Pay for the corpus; build the workflow on top of it.
def should_build(task):
return task.repeats_weekly and task.deterministic and not task.needs_global_corpus