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Farzad Vafaei / Toronto

AI & TechnicalSEO Engineer

I combine search strategy, AI, software development and automation to build marketing systems that scale.

Available for Full-Time & Contract Remote Opportunities
Farzad Vafaei, AI and Technical SEO Engineer based in Toronto
index: farzad-vafaeistatus: 200 OK
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Years Digital Marketing

BSc

Computer Science (Honours)

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SEO Websites Built

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Certifications

Technical SEO

AI Search / AEO / GEO

Software & Automation

Selected work

Systems I've engineered

Software built to solve marketing problems — programmatic page generation, data pipelines, outreach automation and reporting infrastructure.

Programmatic SEO

Mass Elementor SEO Page Creator

Duplicates an approved Elementor template at scale from structured CSV or JSON input to generate service and location landing pages.

System architecture

  • Structured dataset (CSV / JSON)
  • Template resolver → Elementor clone
  • Token replacement across content blocks
  • Slug + Yoast metadata writer
WordPressPlugin development · Programmatic pagesPHPWordPress plugins · Custom CMS logicElementorTemplate cloning at scaleCSVStructured bulk input
Content Operations

Mass Blog Writer & Scheduler

Ingests structured JSON from a custom AI/humanization workflow and publishes formatted WordPress posts on a defined calendar.

System architecture

  • AI generation + humanization workflow
  • Structured JSON payload
  • WordPress ingestion endpoint
  • Formatter → categories, metadata, media
WordPressPlugin development · Programmatic pagesPHPWordPress plugins · Custom CMS logicJSONStructured content payloadsAI Content PipelineGeneration → humanization → publishing
Data Infrastructure

Google Maps Business Scraper

A high-throughput Google Maps business data collection pipeline built in Go and containerised for Linux servers.

System architecture

  • Job queue + concurrency controller (Go)
  • Containerised workers (Docker)
  • Result normalisation & de-duplication
  • Structured export for analysis
GoHigh-throughput data pipelinesDockerReproducible scraping infrastructureLinuxServer operations · DeploymentGitVersion control
Digital PR

Automated Outreach & Digital PR Engine

Browser automation that processes curated business websites and submits personalized outreach through public contact forms.

System architecture

  • Curated target list intake
  • Playwright crawl → contact form detection
  • Claude API message contextualisation
  • Proxy + CAPTCHA layer
PythonAutomation · Scraping · APIsPlaywrightHeadless browser automationClaude APIContextual generation · HumanizationProxiesDistributed request routing
Case studies

Marketing problems, solved

Projects show what I build. Case studies show the search and growth problems behind them.

Home industryFall 2025 – Current

Atlas Designs

Selective freelance technical SEO and growth support for a Toronto home-industry business, focused on visibility across Google and AI-driven search experiences.

Technical SEOCrawling · Indexing · Architecture · Core Web VitalsLocal SEOAI Search / AEODigital PR
Home industryFall 2025 – Current

The Foundation Kings

Technical SEO and growth support for a local home-industry business, with a focus on local search coverage and authority building.

Technical SEOCrawling · Indexing · Architecture · Core Web VitalsLocal SEOAI Search / AEOLink Building
Home industryFall 2025 – Current

Home Additions Toronto

Local search and AI search visibility work for a Toronto home additions business built on programmatic page generation.

Technical SEOCrawling · Indexing · Architecture · Core Web VitalsProgrammatic SEOLocal SEOAI Search / AEO
Marketing engineering lab

Tools I've built

I prefer building solutions to repetitive marketing problems instead of adding another monthly SaaS subscription.

SEOProduction

Mass Elementor Page Creator

Building hundreds of service and location pages by hand.

Clones an approved Elementor template from CSV or JSON and populates content, slugs and Yoast SEO fields automatically.

WordPressPlugin development · Programmatic pagesPHPWordPress plugins · Custom CMS logicElementorTemplate cloning at scaleCSVStructured bulk input
AutomationProduction

Blog Writer & Scheduler

Editorial calendars break down between generation and publishing.

Ingests structured JSON from an AI/humanization workflow, creates WordPress posts and schedules them against a calendar.

WordPressPlugin development · Programmatic pagesPHPWordPress plugins · Custom CMS logicJSONStructured content payloadsAI Content PipelineGeneration → humanization → publishing
DataProduction

Maps Data Collector

Local market datasets are too large to assemble manually.

A Go-based, containerised business data pipeline for local SEO research, competitive analysis and market intelligence.

GoHigh-throughput data pipelinesDockerReproducible scraping infrastructureLinuxServer operations · Deployment
Digital PRInternal

Outreach Engine

Publisher outreach stalls on manual form discovery and personalization.

Playwright automation that detects public contact forms and submits contextualized outreach generated with the Claude API.

PythonAutomation · Scraping · APIsPlaywrightHeadless browser automationClaude APIContextual generation · Humanization
ReportingPrototype

SEO Intelligence Dashboard

Client reporting is scattered across five subscriptions.

White-label dashboard consolidating keyword tracking, SEO performance, AEO/GEO visibility and LLM monitoring.

LovableFull-stack app prototyping & deliveryGoogle CloudAPIs · Data servicesAPIsREST · Google Cloud · LLM integrationsLLM APIsModel-backed product features
AI SearchPrototype

LLM Visibility Tracker

Nobody can tell you whether an AI answer engine mentions the brand.

Monitors how brands and entities surface inside AI search answers, tracking coverage and citation patterns over time.

LLM APIsModel-backed product featuresPythonAutomation · Scraping · APIsAnalyticsGA4 · Search Console · Custom dashboards
Capability map

Skills & technology ecosystem

Hover a group to explore the stack behind it.

Search & AI Visibility

How pages get found — by crawlers and by models.

Technical SEOCrawling · Indexing · Architecture · Core Web VitalsEnterprise SEOAI Search OptimizationAEOGEOLLM VisibilityLocal SEOProgrammatic SEOGoogle Business ProfileEntity SEOOn-page SEOSite Architecture
How I work

Research → Strategy → Build → Automate → Measure → Iterate

  1. 01

    Research

    Scraping, competitor analysis, keyword and entity data at volume.

  2. 02

    Strategy

    SEO, AEO/GEO and information architecture decisions.

  3. 03

    Build

    PHP, Python, Go and WordPress systems that ship.

  4. 04

    Automate

    APIs, agentic AI and scheduled workflows.

  5. 05

    Measure

    Analytics, custom dashboards and rank tracking.

  6. 06

    Iterate

    Testing, CRO and compounding growth.

Career

Ten years across development, marketing and search

Fall 2025 – Current

Independent Practice

Independent AI and Technical SEO Projects

Remote in Toronto

Fall 2023 – Fall 2025

Sona Visual Inc.

Technical Marketing Specialist

Remote in Toronto

Spring 2022 – Fall 2023

ParseHub Inc.

SEO Specialist

Remote in Toronto

Summer 2018 – Winter 2021

North Solutions Inc.

Marketing Specialist

Remote in Toronto

Summer 2017 – Summer 2018

Multimatic Inc.

Communications Specialist

Markham, ON

Fall 2015 – Spring 2017

MadWhips Inc.

Social Media Coordinator

Toronto, ON

Summer 2015 – Fall 2015

WiConnect Inc.

Junior Developer, IT Co-op Student

Toronto, ON

Continuous learning

Certifications

AI, search and analytics training from Google, IBM, HubSpot and others.

IBM Generative AI for Digital Marketing
IBM SEO Mastery
Google AI Professional
Google Analytics
Google Ads
Google Tag Manager
Google Search Console
HubSpot AEO Fundamentals
Meta Certification
Yoast SEO Certification
ITIL4 Certification
About

Marketing was never supposed to be separate from technology.

I started in computer science and IT, moved into marketing, and specialised in search. Today I work where search, AI, automation and software overlap — building the infrastructure behind the strategy instead of handing it off.

Read the full story
Technical SEOFeb 10, 20267 min read

Programmatic Local Pages Without the Doorway Problem

How to generate service and location pages from structured data while keeping every page genuinely useful.

AEO/GEOJan 22, 20266 min read

What AEO and GEO Actually Change About SEO Work

Answer engines and generative results reward entity clarity and quotable structure — here is how that changes day-to-day priorities.

Available for work

Let's build something that matters.

I'm currently open to full-time and contract remote opportunities across Technical SEO, AI Search, marketing automation and growth engineering.

AvailableOpen to Full-Time & Contract OpportunitiesToronto, Canada · Remote