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Case study

ParseHub Inc.

Keyword research, competitor analysis, reporting and content production for a web scraping SaaS, alongside strategic link building.

Client / Project
ParseHub Inc.
Industry
SaaS / web scraping
Role
SEO Specialist
Timeline
Spring 2022 – Fall 2023
Keyword ResearchCompetitor AnalysisContentLink Building

The Challenge

A technical SaaS audience needed content and rankings for competitive data-extraction queries.

Strategy

Lead with keyword research, competitor analysis and reporting, then produce content that matched genuine practitioner intent.

Technical Implementation

Website optimization guided by Google Analytics, Ahrefs and SEMrush data for target keyword sets.

SEO / AI Search Strategy

Blog posts and YouTube videos built around search intent, supported by outreach for authoritative backlinks.

Evidence

Google Search Console
Add a Search Console performance screenshot here.
Ahrefs
Add an Ahrefs organic / DR graph here.
AI Search
Add an AI Search / LLM answer citation example here.

Results

  • Large increases in organic traffic from informative blog and video content.
  • Valuable backlinks earned through strategic link-building and outreach campaigns.

What I built

  • Reporting workflows
  • Outreach campaign process
Technologies
AhrefsSEMrushGoogle AnalyticsContent
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